About Mark Tapley
Mark Tapley is aimed at helping Ukrainian top managers solve their business challenges by integrating global expertise into their everyday work.
Professionals, who:
- Value their time, therefore money of the company;
- Long for complex and fast company's task solution;
- Are interested in personal efficiency development.
What we do:
- Events aimed at professional development of telecommunications, finance and retail professionals;
- Business and management research;
- Strategy consulting;
Customer experience that turns customers into advocates
How do you create a customer experience that is so distinctive and valuable that your customers become your best sales people?
Imagine that 40% of your customers just come to you, without you investing in additional Ads, BTL, sellers. And it is because your clients do this instead of you - absolutely voluntarily the promote your product.
At the CRM conference you will have an exclusive chance to gain an answer to a question: "How to turn your client into advocate?"
The main speaker will be Shaun Smith - brave innovator, who moved the accent from client-service tactic to strategy of cooperating with clients in a much wider understanding. At the conference, Mr. Smith will graphically show, how world market leaders have gained unshakable competitive advantage, after focusing on cooperation with clients quality. Exactly those companies succeded in making their clients best advocates of their product.
Find out how some of the world's most successful organisations create a customer experience that turns customers into advocates; how they manage the relationship to the point where their customers can't imagine wanting to do business with anyone else.
A high-impact presentation that will get you re-thinking your own organisation's customer experience. It will give you a powerful introduction to some of the most effective techniques and tools that will help you:
- Understand the potential impact of customer experience on your competitive performance and customer loyalty
- Diagnose your organisation's current situation using employee and customer research techniques
- Identify what your most profitable target customers value
- Define a customer experience and the hallmark touchpoints that will turn customers into advocates
- Construct a strategic roadmap to align people, process and product initiatives to deliver and sustain your customer experience
- Understand how to manage change successfully and avoid common causes of failure in implementing a new customer experience
- Create an action plan that will improve business results for your organization
More about the event: see on facebook.
What you get
- Mr. Smith will demonstrate the main components of client-service which assures that clients differentiate your brand and are loyal to it
- The speaker will provide you with step-by-step guidance to reach the level of client-satisfaction when clients will not even think of doing business with anyone but you
- Participation in this event will be a strong input into rethinking your business and client interactions strategy
Speakers
Simon IgnatovTwenty five years of IT experience, including fifteen years of information systems design and implementation, PhD.
Has large experience in project management. Also he possesses profound knowledge of finance and accounting, modern technical solutions, especially in BI, DBMB, OLAP. Simon managed a whole number of projects on ERP systems creation (Concorde XAL, AXAPTA), information systems enhancement (clusters development based on ORACLE products), statistical information collecting, analyzing and accumulating computer-based system development ((SICAA CBS)), IT audit of companies.
Sergey MagluySergey Magluy, candidate of science, development and IT application for business consultant. Graded Kharkov Aviation Institute in 1992, MBA program in International Institute of Management in 2003. From 1990 up to 2009 worked at Incom Company as a head of department, CFO, vice president - innovations.
In 2007, according to one of the most competent Ukrainian IT publications, Sergey Magluy was granted as a "Man of the year - 2007""For largest contribution to corporate solutions market development". -
Antonina ArmashulaAntonina holds the position of the marketing director of Mark Tapley and is responsible for Mark Tapley's brand perception by the clients, partners, media and otheк company's counterparts. She is also responsible for developing of the new business directions such as corporate sales and research, as well as implementation of clients' ideas on the evel of strategy, planning and budgeting. Antonina is a co-owner of the company.
Earlier Antonina was engaged with strategy marketing in the telco area (Kyivstar GSM) and investment services (Sigma Bleyzer), and consulted industrial compannies on reforming marketing and sales strategies.
Ha Vo Ha Vo is one of the founders of the company in 2001, out of the classrooms at the Vrije Universiteit in Amsterdam where he studied Economics, Mathematics and Computer Science. As his career path allowed him to climb from the bottom, starting out as a operational / secretarial position. His knowledge of the Componence organizations on all levels, in all business units and on all locations is extensive. The combined experience and understanding of strategy, operational business and computer science makes him a reliable discussion partner for clients on any management level.
He is a strong believer in the reusability of software and the power of internet. Still today he is passionate about new technologies and actively stimulates the its adoption to continuously innovate internal processes. Always on the lookout for new ways of communication, continuously experiencing the Web 2.0. You can find him on Delicious, Wordpress, Facebook, Linkedin, Hyves, StumbleUpon, Twitter. By living the Web 2.0 trends mr. Vo continuously converts ideas into implementations, making Componence a true Enterprise 2.0 company.
Shaun SmithShaun has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of customer experience.
He is a co-author of three critically-acclaimed business books: "Uncommon Practice", "Managing the Customer Experience" and "See, Feel, Think, Do - the power of instinct in business." Currently he is writing a new book «Bold Brands-how to be brave in business and win»
Mariya ZakharchenkoMariya received her first higher education at NTUU "KPI" majoring in applied math. In 2010 she graduated from KMBS (Kyiv Mohyla Business School) having completed an MBA program.
Mariya has an extensive experience working in the area of CRM-solutions: having started as a sales-manager she grew into a Loyalty Programs Manager in Terrasoft. Mariya was involved in development and implementation of CRM-strategies and Loyalty Programs from the major Ukrainian and Russian B2C and B2B companies.
